Our Story
ETC didn't begin as a business. It began at a kitchen table, with a roll of kraft paper, some dried flowers, and a lot of love for someone who deserved to feel truly seen.
For 15 years, ETC lived quietly in the corners of family celebrations — birthdays wrapped with intention, festivals decorated by hand, workshops held in living rooms where strangers became friends over paint and laughter.
Today, ETC is a studio, a gathering place, and a feeling all at once. We're here for anyone searching for the same thing: a gift that feels personal, a space that feels magical, a celebration that feels unforgettable.
Our Philosophy
Every piece we create is made with intention. We believe that the care put into making something is felt by the person who receives it.
We create spaces and experiences that feel genuinely warm — not performative, not polished to perfection, but real and human.
We choose materials that are kind to the earth — natural fibres, recycled papers, dried botanicals, and things that last.
No jargon, no pretension. We're just people who love making things, and we'd love to make something with you.
A Note from Our Founder
"I've been thinking lately about how gift wrapping really is an art form in itself... So here's to gifting not just with what we have, but with the creativity and love that makes every gift a work of art!"
With love,
Shraddha
